The Best Selling Technique Ever Devised! - Oldie But Goodie
« Back To Roofers TalkChuck Said: Whats so difficult about selling anyways? All people want is for you to say what you do and then do what you said. If you do that, they will tell everyone else that this is how you roll and there you go! ;)
WHAT???
If you don't SELL it first, you'll never have the chance to show them that you do what you say.
EVERY job in the world starts with a sale. Until you convince someone to trade you their money for your service you have nothing. How you do it isn't as important that you DO do it. It's still a sale.
FRITZ!!
I shoulda knowd Lefty woulda hit on that already when I saw his name in the thread.
Lefty Said:lefty, you keep saying things that blow my mind. A total idiot could sell insurance work, yet you do very little of that. How then, do you send out totally unknowledgeable sales people? In my book, if someone has little or no hands on experience in the trade, they are pretty worthless as a salesperson unless they can baffle the prospect with bs.We do very little insurance work. .
Ok, You guys got me I guess. I know your both great at sales and didn't mean any disrespect to either of ya's. I just always looked at it a little differently. To me, when I'm advertising I see it as marketing ( looking for a client ) and once I get a client to work with and start with them, I look at it as selling. I guess it's comparable to two different ways to drive somewhere that are about the same distance and time either way you go. What's the phrase? A dozen of one and a half dozen of the other? :dry:
Mike H, When I'm saying what I do, I'm selling. When I perform the work, I do what I said.
I wasn't insinuating anything about anyone in particular but some people/companies don't. They send a sales guy who says one thing and a crew that does other things.
Chuck, I know what your saying and I know what you mean about "marketing". It just all too frequent that you hear people Poo Poo on sales, salesmen, etc... and its just important that we all realize, as in Tim's thread about commission, everything is an opportunity to gain or lose a sale, we just often don't know when that sale will take place.
PS: it's "Six of one, half dozen of the other". ;)
I agree with you Mike but I'm still a little worried about ya. You said do do it and poo poo in 2 of your last 3 replies. Are you ok? :laugh:
I've never been "OK"
Anyone that knows me can confirm.
Well, your doing better than I am. At least you know that a half dozen is 6 and not 12. :dry:
natty Said:Lefty Said:lefty, you keep saying things that blow my mind. A total idiot could sell insurance work, yet you do very little of that. How then, do you send out totally unknowledgeable sales people? In my book, if someone has little or no hands on experience in the trade, they are pretty worthless as a salesperson unless they can baffle the prospect with bs.We do very little insurance work. .
I take that as a compliment.
There is no bullshitting done. I said if the customer asks something you do not have an answer to you tell them,"I do not know, but I will find out for you. We have a very knowledgeable team and they will have your answer." Their are times when I have to use that line myself.
Lefty Said: I said if the customer asks something you do not have an answer to you tell them,I do not know, but I will find out for you. We have a very knowledgeable team and they will have your answer.That is great if you are selling cars-the price is on the window sticker. But in roofing, there are too many variables. They say a good salesman could sell anything- but I say a good roofing salesman must also know the details of the trade. I see it all around me. Drive down any street and most of the roofs look like crap. And it started with "salespeople" who didn't know jack about roofing and installers-if they even cared at all (most don't)- with their hands tied by the sales contract. They just cover up to get by.
Face the music Lefty. You can't do it the way you're doing it, you just don't know it yet.
Maybe that's why it works, eh? ;)
Mike H Said:Maybe thats why it works, eh? ;)
Ha, no doubt about it- bs works.











