Best Selling Techniques
« Back To Roofers Talk......so it's best to just talk to the wife then :laugh:
Jed Said: ......so its best to just talk to the wife then :laugh:
:lol: :laugh:
Jed Said: ......so its best to just talk to the wife then :laugh:
"Never pitch the beaaach"..........remember that.
JET
---Selling is a real skill & talent. Everybody has their own style and I am sure everybody has a fair amount of success. However, there are REAL salesmen in this world who sell. They are heads and shoulders above the rest of us who are jack of all trades. ---There are companies in my neck of the woods who have 1 to 5 full time salesmen all on commission. They SELL $5-10K comp jobs for $15-20k day in and day out. I have seen the written bids. I once saw a written bid for a 25 sq 4/12 one layer tear off for $40k. I did the job for $5k (back in the 80's). I have seen the written bids AFTER people have signed the contracts. I have just shaken my head at such rip offs. But the point is, they SELL the job. They have a bevy of gimics, sign today for 5% off, sign today for a free skylight, etc. ---I like the honest approach others have mentioned. I am not a salesman. I am a roofer. But I acknowledge that there are people who could sell sand to the Arabs. One lady told me it took everything she had NOT to sign with this guy who had come after me with 2x my bid. I don't get it but whatever mojo that salesman had was something to admire. ---I have a friend who is such a salesman. He has a roof cleaning biz. I don't cotton to pressure washing roofs but that is his business. He rakes it in. He sells several jobs every day just to keep the crew working. He offered to attend an appointment I had with a customer just to give me advice on selling. The meeting was the usual informational meeting with me answering roofing questions, explaining why I as an owner operator would provide quality work and lasted less than 30 minutes. My usual SOP. By the way I get over 1/2 of all my bids. Later he gave me my report card. He says, "You did everything wrong." His main point was that I was too low key and was too willing to let the fish get away. He says, SEll, sell, sell...make it impossible for them to decline." ---I still don't get it but my personality will never allow me to be that kind of salesman and I know I will be outsold from time to time by competitors bidding 2x my price. I accept that. I just cannot be something I am not. I do admit there are selling principles that are not contrary to my personality and I admit I could learn a lot more about selling. ---I admire those who excel at selling. Lanny
I admire those that excel at selling, too. IF they have the product to follow through. If you're selling a roof and don't even know who the installation will be subbed to, you lose my admiration.
I sell to my customers the way I would like to be sold to. But then, I'm the type of guy that if a car dealership had a self-checkout line like Home Depot, they'd get all my business.
At the end of the day (so they say) I want to make decisions that are right for me and take the ultimate responsibility for that, the reward for that, and the punishment for that on myself. I flatly refuse to give all my power over to some silver-tongued smoothie. I loved his speech, but Mark Antony was a bold-faced rabble-rouser. The minute a salesman gets my brain-stem heated up I back away. The more you want something, the more you need to question your own motive. If it's sane, you will be sane. If it's off, you will look, feel, and act goofy in direct proportion to the mistake you have agreed to. I truly hate that and refuse to be party to it in either direction.
I'm a mix of Lanny, Egg and OS. :laugh:
Wow! I said before that there are people getting $1,000.00 a square for 4 / 12 one layer reroofs. They do it every day.
contact me at drag70buickgs@att.net i will help you out.
carrb. you do not have the first idea how to sell. trust me on that.












